📄️ Intro
A campaigns engine is a sophisticated tool within a platform or system designed to manage and execute marketing campaigns, loyalty programs, or any operational sequence that involves engaging with users or members. At its core, a campaign within this engine is constructed from a series of rules or steps. These elements are the building blocks that define how the campaign operates, determining under what conditions certain actions will be taken and what those actions entail.
📄️ Events Processing
The Campaigns Engine integrates closely with the process of importing events, offering a flexible approach to how campaigns are triggered and managed. This integration allows for real-time responsiveness to customer actions as well as strategic planning and testing of campaign effectiveness. There are two primary methods for ingesting events and processing campaigns, each serving distinct operational needs: