More than just Point Accounts

The points ledger, a versatile component of the system, is traditionally used for managing financial transactions or point balances related to loyalty programs. However, its functionality extends beyond just handling monetary or points-related records. It can be adapted to monitor a variety of customer or member activities. For instance, it can track how frequently a member engages in certain behaviors, such as traveling to a specific destination or posting on social media platforms.

To accommodate this extended use, a new, separate account within the points ledger can be established specifically for this tracking purpose. This specialized account is dedicated to recording instances of the defined activities, ensuring these records are maintained distinctly from traditional financial transactions or point accumulations. This strategy allows for a comprehensive and organized approach to observing and analyzing various forms of member engagement, providing valuable insights into their interests and behaviors.